All About
Digital Marketing

Read the Latest Trends and Headlines in Digital Marketing.

Here are some of the latest headlines on digital marketing insights, search, and ecommerce:

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Google launches Ads DevCast Vodcast for developers

Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs

Google tightens rules on out-of-stock product pages

Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.

Google Business Profile tests AI-generated replies to reviews

GBP feature lets businesses generate suggested replies to customer reviews. You can review, edit, and manually submit replies using AI.

Google confirms AI headline rewrites test in Search results

Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.

Could AI eventually make SEO obsolete?

From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.

Cloudflare CEO: Bots could overtake human web usage by 2027

Matthew Prince says AI bots could soon surpass humans, driving massive traffic surges, breaking ad models, and reshaping search.

SEO’s new battleground: Winning the consensus layer

AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.

Adobe to shut down Marketo Engage SEO tool

Users have until March 31 to export SEO data as Adobe retires a little-used Marketo feature and shifts focus toward broader search tools.

Why your law firm’s best leads don’t convert after research

Most referral loss isn’t random. It happens during validation — where credibility, specificity, authority, and friction break conversion.

Reach out with any questions you might have regarding how RSO can help you with digital marketing.

548 Market St
San Francisco, CA 94104

Hours? Our work is not limited to set hours. Contact us and give us a try!